Monday, March 9, 2020

Political communication: Kamto 'buries' Paul Biya and Mvondo Ayolo

It is known to all politicians and great leaders. To have a successful career, you need good communication. Maurice Kamto understood it so well that, for the past few years, he has been undermining government communications. You have to have ridiculous vanity to pretend otherwise. So question: what is the strength of the leader of the Mrc, to the point of forcing the government to react every time after the fact? In other words, why with all the means of the State, government communication, even presidential, it flaps?

Whether we like it or not, there is at least one observation on which all observers agree: Maurice Kamto communicates better than the Civil Cabinet of the Presidency of the Republic, responsible for preservation of the image of President Paul Biya and its communication. There is a simple reason for this: Maurice Kamto knows how to make all the appropriate financial means available so that his communication is up to his ambitions. By way of illustration: the expenses incurred during his recent tour of Europe and the United States are estimated at nearly 560 million CFA francs. To do this, we must admit that almost half of this sum was reserved for its communication. Sounding and stumbling sums directly paid to the media ... Quite clever who can know exactly how much are thus paid to the local media. And what's really going on behind the scenes in their newsrooms. It is however obvious that the confreres who have supported Maurice Kamto for years have not done so for plums. Because the big com today is a question of money. 

No matter how hard you try to keep a calm face in front of such evidence, but each time, the reality, relentless, always catches up with you. Like this post which circulated abundantly last week with insistence on social networks about this alleged financing of the press by the Mrc. Hold ! “ The meeting was held on February 27, 2020, under the convocation of the named Claudine Tchatchouang. 

After having gathered certain press organs, the latter announced to its interlocutors a series of demonstrations planned by the Mrc, to encourage civil disobedience and paralyze the main cities of the country. To this end, it requested their media support (coverage, propaganda and favorable comments) Equinox television and Balafon radio could not resist the temptation of the 16 and 10 million respectively pocketed at the meeting ”. Conjectures of a grocer that have nothing to do with reality, estimates Séverin Tchounkeu, the boss of Equinoxe TV. True or false ? This is not the question. But the fact is hardly believable. Namely, that Maurice Kamto communicates better, because he has chosen to put an unusual accent on the financing of his communication. If this is enough to explain the blatant bias of some media towards this unfortunate candidate for the last presidential election, it does however make it possible to highlight this blamable soft belly of the communication of President Paul Biya. estimates Séverin Tchounkeu, the boss of Equinoxe TV. True or false ? This is not the question. But the fact is hardly believable. Namely, that Maurice Kamto communicates better, because he has chosen to put an unusual accent on the financing of his communication. If this is enough to explain the blatant bias of some media towards this unfortunate candidate for the last presidential election, it does however make it possible to highlight this blamable soft belly of the communication of President Paul Biya. estimates Séverin Tchounkeu, the boss of Equinoxe TV. True or false ? This is not the question. But the fact is hardly believable. Namely, that Maurice Kamto communicates better, because he has chosen to put an unusual accent on the financing of his communication. If this is enough to explain the blatant bias of some media towards this unfortunate candidate for the last presidential election, it does however make it possible to highlight this blamable soft belly of the communication of President Paul Biya. 


GARGANTUESQUE BOULIMIE

Certainly the certified Twitter accounts of President Paul Biya, First Lady Chantal Biya, the Civil Cabinet and the communication cell of the President of the Republic are active and operational. But there is no common measure with the arsenal that Maurice Kamto deploys for years. Especially since it makes excessive use of social networks, even if it allows many bad practices (disinformation, fake news, etc.) to settle permanently in the daily life of politics. And activists resolutely positioned on social networks do not do it for plums. They even do it with zeal because they are well watered financially. Let's stop here for a moment to ask this nagging question: should the communication of the President of the Republic resemble a strategy of the headless duck and the suitcase without a handle, when we have in the Civil Cabinet of the Presidency of the Republic, a man of the stature of Samuel Mvondo Ayolo? However for decades, thanks to his irreducible defenders, conformists in the hurray as in the hallali, the president Paul Biya had always known until then to pull out of the tainted and perverse game of his political adversaries. Even in the face of the disheveled farandole of accusations each time conveyed by their loudspeaker media. Should we remember it today. Like the evergreens, the Ondo Ndong, Siyam Siwe, Jean Fochive, Edouard Akame Mfoumou, René Owona, Tobbo Eyoum, Joseph Owona and other Belinga Eboutou made every effort to defend the citadel. 

Those of the observers who have a less distracted look at what is happening, are all unanimous: the power, its flavor and its delights seem too important in the eyes of Mvondo Ayolo and others than these concerns, however essential and vital, on the communication of the President of the Republic. For them, the pretext each time made of the lack of money in the coffers of the Civil Cabinet, cannot exonerate the director of the Civil Cabinet. Because, from their point of view, what intrigues as much as it annoys, is that, while he thus claims that there is no money in the coffers of the Civil Cabinet, the whisperers of gazetiers heard in small committees present him as a "son" of the greedy president, hardly sated, with a giggling chuckle of an insatiable financial appetite and excessively fond of worldly treats.


Source: LA NOUVELLE N ° 530