link add

link add

Saturday, December 22, 2018

INSTITUTIONAL COMMUNICATION IN CAMEROON - WEBSITES AT HALF-MAST


At a time when information is going fast, the portal of the Ministry of Communication, supposed to be the showcase of the country, presents a dull face and a content on the verge of ridicule.

In the era of new technology, of the internet with social networks, information is going at an exponential speed, forcing all institutions to go at this rate, if they want to stay up to date. This obligation is more binding on state institutions that must communicate about themselves in order to promote their actions, and to provide official information that would silence rumors that are spreading rapidly. The Cameroonians also run after the information, and today want to know what is happening in the ministries, the version of such authority on this subject. And the most requested source is undoubtedly the internet portal of the ministry or institution. Except that the animation of websites seems to be the soft underbelly of our institutions. For the Cameroonian ministerial departments that set it up, finding information in this is a challenge, and this concerns the most unsuspected ministries, such as the Ministry of Communication.

Mincom, the bad example

The Ministry spokesperson's Internet portal, www.mincom.gov.cm, is indeed on the verge of mediocrity, after a visit on December 18, 2018 from noon to 6 pm. The homepage presents a static image of the head of state Paul Biya, with an inactive link speaking of the result of the presidential election of October 7th. Further down a title repeats this information, and opens a terse text that boils down to the percentage of results as read by the president of the Constitutional Council on October 22, 2018. Absolutely no information is visible here on the ministry itself , its history and its missions. It is impossible for a student or simply a surfer to have an idea of ​​the different ministers who have headed this department, the organization chart exists as a heading, but with empty content.www . mincom . gov . cmis indeed at the limit of mediocrity, after a visit on December 18, 2018 from 12h to 18h. The homepage presents a static image of the head of state Paul Biya, with an inactive link speaking of the result of the presidential election of October 7th. Further down a title repeats this information, and opens a terse text that boils down to the percentage of results as read by the president of the Constitutional Council on October 22, 2018. Absolutely no information is visible here on the ministry itself , its history and its missions. It is impossible for a student or simply a surfer to have an idea of ​​the different ministers who have headed this department, the organization chart exists as a heading, but with empty content.

A random click on the "press relations" section takes the visitor to the press conference section, and here the most updated report of a press conference, dated October 5, 2018, two months ago and half. It is not here that we hope to have updated information on Cameroon, nothing on the Can 2019, the appointments at the head of some state-owned companies on December 14, nothing on the release of 289 detainees in the context of the Anglophone crisis, yet this last subject is one on which the boss of this ministry expresses himself the most.

When the source of information is poorly informed

The Minister of Communication, patron of the journalists on the institutional level, does not cease however to remind them that it is necessary to be professional, to give information drawn from the good source. But at the same time nothing is done to facilitate access to this information, because if on the website of the Ministry of Communication of a country can not find the minimum, where will you find it? When on the portal of Mincom it is not possible to have the texts that regulate the profession of journalism, and God knows that there is, if we can not have an idea of ​​the number of media that exist in a country by visiting the site of the ministry of supervision, what is it for? The young Cameroonian should, in one click, know exactly that there is such a number of written press in Cameroon, such numbers of radios and their frequencies by district, department, regions and on the national territory finally, researchers should on the website of the Ministry of Communication, be sufficiently informed about the country.

But this portal is ultimately the last place where anyone looking for information gathered on Cameroon can go, where a simple blog of a student is more useful.Yet, apart from the website which should be acquired with interactive interfaces, a communication ministry should also have its official Facebook pages, twitter accounts, Instagram, Link in and others, all these social networks that would allow the institutional to be present in the field of information, remain offensive.

Mincom, the blind guide

Paradoxically, the Ministry of Communication has a role of paramount importance in the governmental nomenclature. In defining its missions, it states that it is responsible for the development, implementation and evaluation of the government's communications policy. Better, it assists the heads of ministerial departments in the implementation of their communication strategies, and assists the Minister of Foreign Relations in his activity of informing foreign governments and international organizations about Cameroon. And like all other ministries, it has an entire communications and public relations division under the authority of a Division Head. The latter covers a head of the communication cell and a head of the public relations unit.

To get out of archaism

But what are all these department heads doing, so that the websites of the ministries are so poor in information, while they are endowed with the financial, material and human resources possible? In the era of new technologies and social networks, the decision even for foreign investors coming to Cameroon, is also the opportunity for them to have access to as much information about the country online being remote, without having to come to Cameroon to ask for hearings for months to meet a minister, with all that entails as hassles from the embassy where you have to apply for the visa. In France, for example, a concept called E-administration has been developed since 1997, the main objective being to offer on the one hand, a better service to the user and, on the other hand, a better information to the citizen. . In Cameroon, the emergence in 2035 will also have to be communicative, except that its ministerial departments do not seem to have integrated it, the Ministry of Communication first.