Saturday, August 4, 2018

Presidential 2018: Candidates must control their communication


Listening to the candidate Maurice KAMTO this morning (03/08/2018) on Radio Balafon in Douala, after having followed him last night on Equinoxe TV, I was reinforced in the idea that the communication teams, the activists and supporters of their political parties and movements, do not always provide services to candidates in the presidential election through their interventions in the public square.

On the contrary, in many cases they blur the candidate's communication and confuse his audience.

The weighting of Maurice KAMTO, his linguistic elegance and the clear organization of his argument clearly contrast with the hate speech, the insults, and the poverty of the arguments of many who proclaim to be his supporters. This can be true for other candidates as well.

It seems to me that the coherence which is one of the primordial qualities of a good communication, imposes that the relays of a transmitter present, in situation of media intervention for example, the same temperament as him. We do not take in his communication team the wretches, the boors, when we are a Character with a fine character and a good height of mind.

Yes, the candidates must not undergo their communication, they must control it (in the sense of having the upper hand and monitor) constantly, and firmly sanction all the outings of their teams. In the same way, they must dissociate subtly but clearly from these ultra-zealous supporters, who are sometimes infiltrated by their opponents to destroy the sympathy capital that these candidates are trying to accumulate, and thus give them a bad image with undecided voters.
One can be a great cadre in a political party, municipal councilor, deputy or senator, but be a poor communicator.

At that moment, one must at least have the intelligence not to speak publicly without having been seriously briefed by the candidate's communication team, and by the candidate himself. That everyone knows how to stay in his place.

Finally, it seems to me that candidates have to make things clear with the political party that is applying: in the pre-campaign or presidential election campaign, it is no longer the party's communication structures that pilot the communication of the candidate, but indeed the team formed by the candidate himself.

On your marks, ... communicate!


Charles MONGUE-MOUYEME